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December 17, 2002
Edition #4

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IN THIS EDITION:

  1. Quick Update for SonicAwareness Members
  2. How Good Do Your Demos Have To Be?
      A 20 year vetren of the music industry wants musicians to know what really counts when creating a demo By Michael Laskow
  3. Music Majors
      We ask some scholarly musicians about their experiences By Sherrill Fulghum

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Update

Hopefully, as the holiday season approaches, you will all have a little extra time to sit back, relax, and of course, listen to some music!

Before you get to the 2 articles we have for you this month, we just want to let you know about a couple of things.

First, as you probably noticed, we've slightly changed the look of the Ezine. We did this in order to make the overall "size" of the Ezine smaller...that way, your inbox won't cough and wheeze whenever we send it to you. Our goal is to stay in touch with you, while providing some news, advice, and bits of info. We certainly don't wish to make things difficult on you or the people that host your email server. Hence, the need for a slight change.

Here's the second thing we want to tell you...

If you've been with us for more than a month now, you may remember that SonicAwareness was awarded the distinction of "Cool Site of the Day" by Askmen.com back in November. We were thrilled to be featured on their site on November 14th, and the result was spectacular. Many new visitors, and more importantly, new members were the result. Well, we're very pleased to announce that "IT'S HAPPENED AGAIN!". This time, SonicAwareness has been picked by CoolSiteOfTheDay.com as "Cool Site of the Day"! On January 17th, 2003, SonicAwareness will be featured on CoolSiteOfTheDay.com and we're sure that the results will, once again, be spectacular! We're really looking forward this...such great way to begin the new year!

Well, we said we wanted to keep this short, so we'll just end off by saying that if you are interested in writing an article for the Ezine, just drop us a line at . All submissions are read, and if your article is selected to appear in a future ezine you will be contacted, and paid!

Moreover, if you have any comments, criticism, or kudos, feel free to write us at. We're always interested to hear what you have to say.

We hope you enjoy this month's Ezine and have a very Happy New Year. Speak to you again in 2003!

Zach Brull and the entire SonicAwareness Team

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How Good Do Your Demos Have To Be?
By: Michael Laskow

"Good" is a subjective term. It can mean a couple of things when used in the context of making demo tapes. "Good" can mean the song (with a slant toward "hit" potential), or it can mean the engineering or production values on the tape. If the ultimate use of your demo is to land a record deal, and not to impress your friends and relatives, then this article is for you.

Imagine this scenario: The Vice-President of A&R at a major record label is sitting in his office listening to tapes (which by the way is how they typically spend less than 10% of their time at work). The first tape he pops in to his cassette deck sounds great. The cymbals are crisp. The lead vocal cuts right through the mix. The guitars are warm, but edgy. The bass is round, fat and punchy. The kick drum gives you a heart attack with each beat. The snare pierces like a hollow point bullet. The mix is perfect. The musicianship is superb. The song is very good, although just a little bit dated. All in all, a very good demo.

The next tape goes in to the deck. The drums sound distant and a little muffled. The guitars are raunchy. The bass is okay. The musicianship is sloppy, but it has some feel and emotion to it. The song however, is unlike anything this man has ever heard. It's unusual, and very infectious. It's raw, but it has something about it that won't let go. The lead vocal is "in your face," and the singer is sweating emotion from every pore.

Which of these demos will the A&R person sign? The latter. Why? Because it's a hit song, not a close call. The first demo had everything going right for it but the song. Record companies are in business to make money. They bet a portion of the farm on every release. You can bet dollars to donuts that they would much rather bet on a hit song than a demo with great engineering or great production. You can also bet that they would rather put their money on an artist who has "star quality" than one who obviously spent a small fortune on their demo.

What's the lesson here? Buy yourself a home studio system that you can afford, and learn to use it well. You'll spend a few (maybe several) thousand dollars in the process, but you would have to spend that on one round of demos anyway. Read everything you can get your hands on to get yourself up to speed with your gear. Become obsessive. Listen to every record that you love. Study how each instrument sounds. Notice their relative placement in the mix. Play with your equalizers until you understand the nature of an eq curve. Experiment with reverb and delays. The more you play around, the more you'll learn. It's not rocket science. It just looks like it from a distance.

The most important thing to remember is not to become a gear junkie. Gear will not get you signed to a record deal. Great songwriting will. A unique artistic vision will. Star quality will. A zillion dollars worth of gear will not.

For your purpose, the use of your home studio requires that you get as familiar with it as you are with your car. Feel comfortable with it. Have a good command of it, but don't plan on driving it in the Indy 500. You only need the gear to make a good clean demo of your music.

Assuming you master your studio, there are some other things you'll need to know. First and foremost; songwriter demos don't need much production. A solid rhythm track with a great lead vocal is often all you'll need. A full production can often hurt a song pitch more than it can help. Leave some room for the listener's imagination to do it's thing. If a song demo is fully produced, it leaves the listener with only one way to hear it -- your way.

The second rule of demo production is to match the gender of the lead vocalist with the gender of the artist you want to pitch to. For song pitches, the lead vocal is crucial. No flat notes. No lackluster performances. Sell the song. Sing with your entire being, but don't go overboard and over sell. And please don't be shy about mixing the lead vocal nice and hot in the mix. The lyrics are very important, not the guitar part!

Artist demos should be a little more produced, but again, don't feel compelled to include the kitchen sink unless the kitchen sink is absolutely necessary to make the song's point.

What else should go in to a demo package? If it's a song pitch, all you need to include is a lyric sheet. Make sure the lyric sheet and the tape display the copyright symbol, the name the song is copyrighted under and the year the copyright was registered.

For an artist demo, it's always a good idea to include a photo and a bio. The reason the record company will want to see a photo is so they can see if you have that elusive "star quality." An 8 x 10 glossy has always been the standard for photo presentation, but it's much cheaper to scan your photo and print it on your bio page.

What does a record company want to see in a bio? Anything that will show them that you are successful in your own back yard. News clippings from successful shows. Proof of radio airplay. Better yet -- proof that you've sold a few thousand tapes or CD's in your hometown or surrounding area is the best ammo you can have to snag a record deal.

But remember, the single most important aspect of any demo package is the song. All the bells and whistles won't do you any good if the song isn't great.

During Michael Laskow's 20-year tenure as an engineer/producer, he worked with Crosby, Stills, Nash and Young, Eric Clapton, Cheap Trick and countless others. He continues to write articles for magazines like Recording and Electronic Musician. He's also the founder of TAXI, an independent A&R company that links record labels with unsigned artists and songwriters.

Reprinted with permission from Audio Recording Center: Good sound advice for the independent music maker, including helpful articles, a well organized Links section, and other useful resources. © 2002 Audio Recording Center. All rights reserved.



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Music Majors
by Sherrill Fulghum

Every kid who ever expressed an interest in music has heard it. "Why do you want to do that? Musicians are a dime a dozen." Music as a college major is not so much of something you choose but more of it chsses you. In the words of Eastman School of Music student P. J. Kelly, "it consumes you after a while. (That) can be a blessing or a curse."

In an interview of music majors the feelings were varied on how well college music courses has prepared them for what lies ahead. As a composition major Vicki feels that, "my degree is going to just be a piece of paper," She plans to continue her music education because, "my portfolio is going to have to speak for itself, grad school will at least help me make the contacts I need." Music performance majors view classes from a slightly different view. Eastman School of Music graduate Kaveh Rastegar believes that, "school tends to have a way of abstracting the real world making it difficult for some to imagine themselves participating outside of class." But for Rastegar it was, "a way for me to focus more on things I wanted to learn or was never exposed to."

P. J. Kelly knew that he wanted to major in music in high school. He prefers the setting of a music conservatory to that of a traditional university. P J. feels that, "education and exposure the school gives you makes you a better musician, mor aware, (and) more versatile.

The music world is full of people who studied music in college. It is also full of people who did not take the route of music education. For those who take the route of college music courses sometimes learn more than music. Lisa discovered that being raised on the three B's was not where her future lied. Majoring in music led Lisa to the world of the theatre where she has found her true calling and having a blast doing it.

Musicians choose music as a major because they are drawn to do so. It is always an asset in some manner to them whether it be education or by making contacts. Those who regretted the choice are no longer music majors. Those who didn't regret it hope to make their mark on the world someday soon.

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WE HOPE YOU ENJOYED THIS EDITION OF THE SONICAWARENESS EZINE. PLEASE FEEL FREE TO PASS THIS ISSUE ON TO FRIENDS AND FAMILY...OR FOR THAT MATTER, ANYONE YOU KNOW WHO LIKES MUSIC!

***The opinions expressed in this publication do not necessarily reflect those held by SonicAwareness.com


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